inter-stratal tension

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective

Jan 15

ChRIS CLÉiRIGhbook publication No Comments

Title: The Discourse of Tourism and National Heritage
Subtitle: A Contrastive Study from a Cultural Perspective
Publication Year: 2015
Publisher: Cambridge Scholars Publishing
http://www.cambridgescholars.com/

Book URL: http://www.cambridgescholars.com/the-discourse-of-tourism-and-national-heritage

Author: Claudia Elena Stoian

Hardback: ISBN:  9781443882194 Pages: 435 Price: U.K. £ 57.99
Hardback: ISBN:  9781443882194 Pages: 435 Price: U.S. $ 98.95

Abstract:

The Discourse of Tourism and National Heritage: A Contrastive Study from a
Cultural Perspective presents an in-depth research study in the field of
online tourism promotion. It focuses on the national online promotion of
UNESCO World Heritage Sites, on two different types of websites –
institutional and commercial – from three countries, Romania, Spain and Great
Britain.

The book analyses the way in which each country combines various modes to
create a virtual brochure with a promotional message from both institutional
and commercial positions. In doing this, it studies the organization of the
websites and their webpages, as well as the lexico-grammatical and visual
features of their promotional messages. The theoretical framework used is
Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen
1996, 2006; Halliday and Matthiessen 2004).

The results are compared in relation to the types of websites and to the
countries in which they were produced. These are further interpreted from a
cultural perspective, showing that the findings can be accounted for by
cultural variability, in particular the dimension of context (Hall 1976, 1990,
2000).